GAG MARKETING

Okay. So we have this "how do we market ourselves" push going on with the Chicago group. And we are trying and doing different things to get our name out there and into the mouths of the general public... heh that sounded dirty. Marea is spending a year with a reporter following her around checking to see if she's happy. I am working the MySpace.com angle. Lisa is working on getting us new business cards (that we will all put in the fishbowls for a free lunch). Our TV director Nathan is posting videos online. Flyers, posters, handbills, brochures. Viral, guerrilla, grassroots... whatever you want to call, we're either doing it or looking into it.

But Steve Lord takes the cake. This is so far out of the box and hilarious that I have to give my Geneva homeboy a shout out... Thanks to Steve Lord, Gag Reflex is adopting a road. It's not finalized but Lordo brought the contract with him to rehearsal last night. This is such a ridiculous idea that it's brilliant.

Gag Reflex will now be the caretakers of a stretch of Kesslinger Road between Randall and Peck. If you're not familiar with Geneva IL, this area has TONS of new housing developments, retail and a hospital. This isn't out in the country. This is suburbia at its finest.

This means that there will be a sign that says "This section of road has been adopted by GAG REFLEX" or something like that. And twice a year the group will head out in our little yellow vests and clean the road. Now... tell me we can't find a way to turn that into an opportunity to perform or at least promote.

Even if nothing comes of it, it can help people recognize the name Gag Reflex when they see it in the paper. That's what it's all about. And once again, as he has many times before, Steve Lord has proven that he truly is, was and ever shall be MR. GAG REFLEX.